This privacy policy discloses the privacy practices (“Privacy Policy”) of Proalign Smile Shop Dental Clinic L.L.C. The Privacy Policy describes how we use and protect the information you give us when you access our website (, utilize our virtual consultation service through this website, or visit our clinics as patients (the “Platform”).
In this privacy policy Proalign Smile Shop Dental Clinic L.L.C a company registered with the Dubai Economic Department, holding License No 959289 shall be referred to as (“Proalignsmileshop,” “We,” “Us”, “Our”) and the User of the Platform shall be referred to as (“User”, “You”, “Your”).
Prior to accessing or using our services through the Platform (the “Services”), please read this Privacy Policy and make sure you fully understand our practices in relation to your Personal Information. If you read and fully understand this Privacy Policy, and remain opposed to our practices, you must immediately leave and discontinue all use of our Platform.

What information do we collect from you?

In order to provide you with satisfactory treatment most suitable to your medical condition, we are obliged to collect certain sensitive information from you which is strictly used and processed for your personal benefit and is not shared with any third parties. The information collected from you includes: –
• Your personal details such as your name, mobile/telephone number, email address, date of birth, gender, occupation, marital status
• Any Dental and Medical histories.
• X-rays, scans, clinical photographs and study models
• Any treatment plan proposed to be done, or any treatments already done, consent forms, waivers, clinical notes and costs
• Your correspondence with other healthcare professionals which relate to your previous medical records, etc.
• Any Feedback, reviews and complaints relating to our Platform and Services

How we obtain information from you?

The information can be given by you through any of the following modes:
• Any correspondence with us via phone, e-mail, chat or WhatsApp
• Forms submitted by you for enquiry, appointment and feedback on the Website
• When you use our virtual dental consultation service
• Forms filled by you in our clinics
• Committing to treatments as prescribed for You
• Attending appointments scheduled with Us
How do we protect your information?
We take adequate measures to protect the personal information you have given us considering its sensitive nature. Our team is trained and sensitized about the nature of information which you provide, and adequate care is taken to ensure the confidentiality of your information.

We take all measures to keep the sensitive information you share with us confidential at all times. We do not intentionally sell or disclose your information to any third party. We only share your information with third parties after obtaining your consent.

For how long do we store your information? And why?

Considering the sensitive nature of the information you provide; it is our endeavor to retain it only as long as it is required to fulfil the objectives for which it was collected. As soon as the objectives are fulfilled and you close your account, your information is permanently deleted.
However, we may keep your personal information for a longer length of time in exceptional instances. For example, in the event of any challenge or any complaint, we may retain personal information from closed accounts and even from active accounts to;
• comply with applicable legal and regulatory compliances, prevent fraud or any other form of illicit activity,
• for the purpose of collecting any fees or charges owed to us by you,
• resolve disputes arising out of the use of our services,
• troubleshoot problems,
• assist with any investigation by any government agency which would also include sharing your personal information, if required by law.
• Any statistical data about website browsing action which may include content which has been viewed, the response time of each page, length of User’s visit on each page of the Website and interactions made on the Website.

What are cookies?

Our website uses cookies to improve your experience and to track responses to our online marketing channels. Cookies can help tailor your experience based on your preferences and browsing habits. The data gathered via cookies is for statistical analyses only. They are anonymous and do not give us access to information about you, other than the information you may have chosen to share with us, such as those identified in this privacy policy.
External Links
Our website may contain some links to and from third party websites. If you do click such links, you do at your own risk and subject to terms & conditions governing the usage of such third-party websites. We have no control, and are not responsible, for the content, privacy practices or website terms of such third-party websites or any information you provide to them. We encourage you to read the privacy policy of these third-party websites to find out how they will handle your details & personal information when you visit on their websites.
Privacy of Children
We do not intentionally and knowingly collect any personal information from children under 18 years. You must be of at least 18 (Eighteen) years of age to consent to the processing of your Personal Information (or you can authorize your parent or guardian to do so on your behalf).In circumstances that it comes under your notice that any individual under the age of 18 years has violated the rules as mentioned in this Privacy Policy, then you shall promptly inform us.
Privacy policy changes
We may change the terms of our privacy policy from time to time, as required and in our sole discretion. We encourage and request you to check our website frequently for any changes to our Privacy Policy. We assure you that your rights will not be reduced or diminished under this Privacy Policy without your explicit consent. If we make any significant changes and modifications to this privacy policy, then we will notify you regarding such changes via email.
Contact Details
You can send an email to if you would like to contact us to know more about this Privacy Policy or about any matter relating to your individual rights and personal details.